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Lunch & Learn. Mobile Marketing

We will be hosting a lunch and learn with the Greater Providence Board of REALTORS as a part of their technology series. This class will be on mobile marketing. Did you know that more time is spend online on mobile devices than on laptop or desktop computers? If you are not currently using mobile as a part of your marketing strategy then you are losing out on business. Topics will include, mobile websites, text response codes and qr codes. Where: GPBOR office, 365 Eddy St Providence, RI. When: Thursday May 24th @ noon. Light lunch will be served. Please call the board office to reserve your space. 401-274-8383 Read More →

RI REALTOR Safety Alert

I spoke with a client in Rhode Island this week who alerted me to a situation where a guy was posing as a potential buyer as a means to meet up with female REALTORS. Red flags were immediately raised and she felt uncomfortable. This was followed up by a couple of strange voice mails. She came to find out that he had been contacting another young female agent as well. We hear stories everyday of crazy and disturbed people. Female REALTORS can be seen as easy targets. Lets make sure we are aware of safety concerns for our colleagues and take steps to prevent potentially dangerous situations. never meet a client for the first time at a vacant property avoid visiting vacant properties like foreclosures alone, there may be potential squatters meet with unknown potential buyers in public places if you feel uncomfortable with a situation please report it to the police Visit NAR’s safety field guide for more tips and strategies to keep your office safe. Click here for their field guide. Read More →

Most Common Mistakes REALTORS Make on Facebook.

I can’t think of many REALTORS these days that don’t have at least a personal facebook page. Although social media can be a great way for you to stay in front of your friends, family, previous clients and maybe even reach some new ones, you must avoid some of the most common mistakes REALTORS make to be successful. Here are some of the most common mistakes… 1. It’s not all about you. Many REALTORS want to post their new listing on their wall and wait for comments and offers to come in. Keep two things in mind here, if you are not interacting ie commenting and liking other peoples posts then you are less likely to receive that interaction as well. On average people move every 7-10 years. Most of your friends and family could care less about your new listings because they are not looking. People do not go to facebook to look for houses. Look to build relationships not sell houses. 2. Linking. I see so many updates about a new listing and there is either no link to more information about the listing or it links to another site like a postlets, trulia, realestatebook.com etc. If you are going to post new listings to your facbook page, link them back to your website or your companys website. 3. Maintain a professional image. If you want to be trusted with major life decisions then do not act a fool on facebook. Don’t post photos of how intoxicated you are, don’t check in from the beach everyday in the summer etc. Facebook should be more personal than business but you need to maintain the image of a professional. Think of linkedin like a chamber... [Read more of this post]

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