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Beat The Winter Blues.

Does your business suffer from the Winter time blues? Many industries in New England suffer from lackluster sales, some flat out close their doors for the Winter. But, what about real estate sales? Does it make sense to take a break during the Winter and regroup in the Spring? NO! Winter Sales. If you look at the historical data for single family homes sold in Rhode Island you will find that the 2nd and 3rd quarters are almost always the busiest in terms of total units sold. But, what about 4th and 1st quarters which the winter months fall into? Well, lets look at 2009 for example. 2nd quarter 09′ 2,004 units sold. 3rd quarter 09′ 2,333 units sold. 4th quarter 09′ 2,208 units sold. 1st quarter 10′ 1,365 units sold. So more units sold in 4th than 2nd quarter and only a slight dip from the third quarter. With a little more of a drop off in the 1st quarter of the year. But, as you can see people do buy homes in the Winter. Why you should work year round: Most REALTORS are struggling now as it is, can you afford to take a few months off? Also, what about your listings, do you tell your sellers they should not list their home with you during the Winter because you are not going to be marketing their property? Do you withdraw contracts during the Winter? Know the buying cycle: The average home buyer spends more than four months looking for a home. Do the math. Those sales in the Spring are a result of people who start their home search in the Winter. They are looking for homes in the Winter, and more importantly many of them have not found a REALTOR yet… Your... [Read more of this post]

Tips for Planning Your 2012 Budgets.

Planning Your 2012 Marketing Budgets Well, it’s almost here…the end of the year! Once you get all of your holiday shopping done and your year end paperwork over to your accountant, it’s time to start thinking about your 2012 budgets. Here are a few tips to establishing a marketing budget and key things to consider when planning your marketing strategy for the upcoming year. Budget: How do you come up with a budget? Well, on average successful businesses spend between 5%-10% of their projected gross revenue on marketing and advertising. Where you fall in here depends on your type of business, how long you have been in business etc. So, take a look at your numbers for the last few years and try to project what your revenue will be for the upcoming year and divide that by 5%-10% and that should give you a good starting point for your budget, you can choose to divide that up monthly or quarterly if you wish. Target Audience: Once you have crunched the numbers for your budget it’s time to consider what your biggest target audience will be for the upcoming year. For instance are you targeting business owners, first time home buyers, seniors etc. Once you identify your ideal client and target market this should help you identify which sources of marketing and advertising will be best for you. Cost per 1,000 impressions: How do you determine if a media purchase is a good deal or not? First, you identify your target market and look for mediums that reach that audience. Then you take the total audience and divide that by 1,000. Now take... [Read more of this post]

2011 REALTOR of the Year, Kent Washington Association of REALTORS

JENNIFER R. BOVE 2011 REALTOR® OF THE YEAR KENT WASHINGTON ASSOCIATION OF REALTORS Jennifer R. Bove, Team Manager for The Martone Group RE/MAX Properties, was selected the 2011 Realtor® of the Year for the Kent Washington Association of Realtors®. This award is given each year to a member for their Association involvement, Realtor® spirit, business achievements, and civic community activity. Jennifer excels in each of these categories. Jennifer pours all her energy and dedication into everything she does, whether it’s volunteering for the Association, training her fellow agents, or doing fund raisers for various charities. She has been recognized with many awards over her ten-year career as a real estate agent, including her most recent recognition as a 2011 Five Star Professional Award for real estate agents in Rhode Island given by Rhode Island Monthly Magazine. This award is given for exceptional service and overall satisfaction as indicated by clients, peers and industry experts. Jennifer was honored October 12th at the Kent Washington Association of Realtors® Annual Meeting, Installation, & Recognition Dinner. She will also be one of five Realtors® of the Year who will be recognized on October 20th at the Rhode Island Association of Realtors® Installation & Recognition Dinner, where one of the five will be announced as the 2011 State Realtor® of the Year. The Martone Group is proud to have this outstanding agent as part of our team, and we wish her the best of luck on October 20th. Read More →

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